You can be successful on paper
and still feel like something is missing.
Hi, I'm Pariya Kashfi.
I help high-achieving women turn clarity into decisive action
so they can move into their next level
without burnout or second-guessing.
I’ve spent 20+ years in tech, leadership, and research and design,
working in complex environments where performance and decision-making matter.
Today, I combine that experience with a design-driven approach
to help you make decisions you trust
and actually follow through on them.
PhD in design. Former university lecturer. Tech and Design leader turned entrepreneur and coach.
I didn’t start here.
I built a successful career in academia, tech, design, and leadership.
I was performing, delivering, growing.
On paper, everything looked right.
But at some point, that quiet question started to stay longer than I expected:
Is this really it?
Not from a place of crisis.
But from a sense that I was no longer fully expressed in the work I was doing.
And what made it harder was this:
I knew a lot.
I had the tools, the mindset, the strategy.
But I still found myself circling decisions.
Overthinking next steps.
Delaying moves I could already feel were there.
That’s where everything changed for me.
Not by adding more knowledge
but by changing how I approached decisions and action.
I stopped trying to think my way into clarity
and started designing my way forward instead.
Using the same principles I had worked with in tech and innovation,
I began testing, iterating, and building my next moves in real life.
That’s what allowed me to move across academia, industry, and entrepreneurship
without burning everything down
and without losing momentum, credibility, or stability.
Today, this is the foundation of my work.
A structured, science-based process that helps you move
from knowing to actually doing
in a way that is clear, grounded, and sustainable.
My work is shaped by my background in tech, design,
and complex systems.
I’ve spent 20+ years working in environments
where decisions, performance, and clarity matter
across companies like Spotify, Volvo, Northvolt, and Trustly.
I bring that same level of thinking into how we approach your career and next move.
My path hasn’t been linear.
I grew up in a small religious town in the Middle East,
navigating anxiety, expectations, and a way of thinking that didn’t always fit the systems around me.
Over time, I learned how to design a life and career aligned with who I actually am
building a life in Europe from scratch, on my own terms.
That lived experience is part of what allows me to guide you through this phase
with both structure and depth.
Background:
– PhD in Design & Innovation
– MSc in Computer Science
– 20+ years in tech, research, and leadership
– Certified coach & mind-body practitioner
– Certified Meditation and Mindfulness teacher